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Struggling with Content Creation? Discover the Power of AI Writing Tools

As marketers, we know the struggle that comes with consistently creating fresh, high-quality content for our clients. With tight deadlines and ambitious quarterly goals, the pressure is on to deliver a constant stream of blog posts, social media updates, email newsletters and more.

The Value of AI Writing Tools

But what if we told you there was a way to ease that content creation burden without sacrificing quality or authenticity? Thanks to the latest advancements in AI, generative writing tools can now lend a huge assist to marketing teams and content creators whose time is symbolic of vegemite – spread too thin!

An Ethical and Responsible Approach to AI Writing Tools

At Collective Catalysts, we’re at the forefront of leveraging AI capabilities for more efficient and effective marketing solutions. Our award-winning team has thoroughly vetted and now utilises a suite of AI writing assistants to support our content needs in an ethical, responsible manner [view our AI Policy here].

How We Work With AI Writing Tools

These AI tools are not intended to automate or replace human writers fully. Rather, they supercharge our creatives by rapidly generating insightful outlines, drafts and ideation to build upon. We find this AI assistance invaluable for:

  • Jumpstarting the writing process on complex, research-heavy topics
  • Fleshing out bare-bones outlines into more comprehensive drafts
  • Ideating dozens of unique angles, subject lines, titles and more
  • Adjusting tone, style and vocabulary for different audiences
  • Fact-checking claims and finding relevant stats/quotes to cite

AI Writing Platforms

Some of the specific generative AI platforms we find hugely helpful include:

  • Claude is a great AI chatbot for generating human-like text on a vast range of topics. We leverage Claude’s writing abilities and multi-task capabilities for drafting blog posts, marketing emails, website copy and more from just a simple prompt or outline.
  • Jasper is an AI writer specifically built for marketing and business use cases. This powerful tool is fantastic at generating long-form content like blog posts, articles, and scripts at a high-quality level. Jasper’s built-in templates and recipes make it easy to create on-brand content quickly.
  • For ideation and open-ended writing assistance, we also turn to OpenAI’s ChatGPT. This conversational AI is very versatile – able to riff on creative briefs, elaborate on concepts, and provide custom-tailored outputs for tactics like email subject lines, social media posts, and more.

By strategically utilising complementary AI writing tools like Claude, Jasper and ChatGPT, our team is able to work exponentially faster without losing the human touch. The AI provides a solid foundation that our expert writers then refine, putting their energy into high editing for quality, voice and messaging alignment.

AI Writing Tools as a Human Writing Enhancer

With AI handling the grunt work, our brilliant team of writers are freed up to focus on what they do best – crafting distinctive, emotionally resonant content that connects with both our own and our client’s target customers. AI-assistance is a force multiplier that allows us to create more high-quality output, more efficiently than ever before.

Getting Started with AI for Marketing

So if you’re stressing about meeting lofty content goals, it’s worth looking into incorporating AI writing tools into your process. When used responsibly and alongside skilled human oversight, this innovative technology can be a powerful productivity booster.

Interested in learning more about how you can leverage AI writing tools for smarter, more cost-effective marketing? Let’s chat! Book in for a FREE consult and join the waitlist now: collectivecatalysts.com/contact

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