As a busy business owner, your time and resources are limited. Therefore, being selective with how you choose to spend your time is essential. This is no different for deciding on how you choose to market your business. With so many marketing options available, it can be tempting to try everything, but spreading yourself too thin can lead to ineffective campaigns and wasted time and money… not to mention, a completely burnt-out you. 

The key to marketing success is choosing the marketing channels that will provide the biggest impact for your business and focusing your efforts there. 

One such channel that I always recommend every business owner utilises is email marketing. Emails are a super-powerful tool for businesses of all sizes, offering numerous benefits that can help you grow your business and reach your goals.

Throughout this article, I’m going to run you through the top 7 reasons why you need to include emails in your marketing suite. So, without further ado, let’s dive in!

What is email marketing?

Ok, so I don’t want to jump the gun entirely here and start listing off the many benefits without first explaining what it is!

Email marketing is a marketing strategy that involves sending emails to your targeted list of contacts who have given you their express permission to receive email communications from you. You could use email marketing to inform your database, drive sales or build a community around your brand, like with a newsletter.

It offers a direct method of communication with your target audience and is one of the best ways to turn prospects into buyers.

What are the benefits of email marketing?

For small businesses that perhaps don’t have a sizeable marketing budget, email marketing can drive impressive results. Here are seven of the biggest benefits that businesses can gain through utilising emails as part of your marketing strategy:


Unlike traditional advertising methods, email marketing is relatively cheap. You only need a small budget to start, and there are many free tools available that allow you to get started without breaking the bank.

High ROI

According to a study from eMarketer, email marketing has a median ROI of 122% – that’s four times higher than any other digital marketing strategy! Plus, if you implement techniques like A/B testing, using a double opt-in, and sticking to a regular schedule, you can increase this number even further.

Reach your target audience

With email marketing, you can target different segments of your audience. For example, you can segment your audience based on their age, income level, gender, or how long they’ve been a customer. This makes it super easy for you to reach out to your ideal client and build a relationship with them.

Easy to measure success

Email marketing provides a wealth of data and analytics, so that you can see exactly how your campaigns are performing and make adjustments as needed. This makes it easy to track your ROI and measure the success of your campaigns.

Build brand awareness

Email marketing gives you the opportunity to share your brand message with a large audience, helping you to build brand awareness and establish your business as a trusted source of information.

Strengthen customer relationships

Email marketing allows you to stay in touch with your customers on a regular basis, providing valuable content and offers that keep them engaged with your brand. This helps you to build a strong, long-lasting relationship with your customers.

Increase sales

With the right strategy, you can drive more traffic to your website and increase sales. By providing your customers with valuable information, offers and incentives, you can encourage them to take action and purchase from your business.

Email Marketing = A Powerful Tool for Online Business Success

With benefits including being cost-effective, easy to use and boasting a high ROI, it doesn’t matter whether you’re an established business, or just getting started, including email marketing in your marketing repertoire is absolutely essential if you want your business to grow and succeed. 

If you’re ready to start building your email marketing strategy and reaping the benefits of this powerful marketing tool, get in touch with us today and book in for a free zero-obligation chat. We’d love to play a part in your business and marketing success!


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