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With roots in content marketing, you best believe that we live and breathe blogs! For over a decade, I’ve spent my days crafting insightful articles full of helpful advice for previous employers, clients and of course, Collective Catalysts. While online hysteria might have had you believing that blogging as a means of marketing your business was dead, I’m here to tell you that that couldn’t be further from the truth! 

When combined with other content marketing mediums (like social media), blogging is a really powerful way to promote your business online. A survey by Hubspot found that businesses that prioritise their marketing efforts (with an emphasis on blogging) are 13x more likely to see a positive ROI.

Audiences love valuable blog content.

However, it doesn’t take a savvy marketer to recognise that basic blog posts, as useful as they are, have limitations. Readers can only absorb so many 1,000-word articles before their eyes glaze over. This is why now is the time to expand beyond blogs into more innovative content marketing formats.

At Collective Catalysts, we’re always looking for new ways to capture our audiences’ attention and help them learn. So in addition to our signature blog, here are some of the exciting content marketing formats we utilise across both our own marketing and our clients:

Interactive Tools

From customised calculators, assessors, widgets and other handy tools that let visitors actively engage rather than passively read. These content marketing formats elicit ‘aha’ moments and frequently get shared across social media.

Playful Quizzes

Who said that learning can’t be fun?! Transform tedious topics into entertaining quizzes full of surprising facts and ah-ha realisations.

Perspective-Shifting Canvases

Complex topics require deeper dives. Rich one-page canvases combine illustrations, questions and fill-in-the-blank templates. These types of content marketing formats walk readers through analysing issues from different viewpoints.

Energising Infographics

A picture speaks a thousand words, especially when that picture visually transforms abstract concepts into memorable stories. Infographics are a great tool to cleverly capture insights with colour and imagery.

For us, content innovation ties back to some of our core values including zest, integrity and purpose. We never create content for the sake of creating. Our goal is to always build content that enlightens, empowers and engages our audiences.

And while a well-written blog still does much of that educational heavy lifting, it shouldn’t stand alone. Interactive tools, quizzes, canvases and infographics as part of the content marketing mix allows us to showcase ideas from multiple angles. This variety keeps our messages fresh.

RELATED CONTENT: 5 Reasons Why Your Business Needs a Business Blog

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RELATED CONTENT: What Is Content Marketing and Why Businesses Need A Strategy

Ready to Shift the Weight of Your Marketing?

We live and breathe content innovation at Collective Catalysts, and we’d love to explore how we can refresh your content strategy! Click here to book a free 30-minute consultation and let us assess where your content stands today. Don’t let your marketing stay stagnant! Let us lift the weight of taking your content strategy to the next level.

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