It doesn’t matter how big or small, established or new a business is, having an active online presence through your website and blog is integral. However, with so much competition out there, it can be tough to get your content noticed and ranked highly on search engines like Google. That’s where on-page SEO comes in.

On-page SEO refers to the practices and techniques used to optimise individual web pages and blog posts to improve their visibility and rankings in search engine results pages (SERPs). By following some key on-page SEO best practices, you can boost your chances of driving more organic traffic to your site and converting those visitors into leads and customers.

On-Page SEO Must-Have’s

Let’s dive into some essential on-page SEO elements to focus on when optimising your blog content and web pages:

Meta Tags

Meta tags provide important information about your page to search engines and users. The meta title and meta description are particularly crucial, as they often appear as the clickable link and summary text in SERPs.

Crafting unique and compelling meta titles (ideally under 60 characters) and meta descriptions (around 155-160 characters) that accurately reflect the content of the page while incorporating relevant keywords can improve your click-through rates from SERPs.

Headings and Content Structure

Breaking up your content into logical sections with properly formatted headings (H1, H2, H3, etc.) makes it easier for both search engines and human readers to understand the structure and hierarchy of your content.

Use your primary keyword in the H1 (main heading), and incorporate related keywords and variations naturally throughout the body text and subheadings. This helps to reinforce topical relevance.

Image Optimisation

Optimising your images with descriptive file names and alt text (alternative text for screen readers and situations where images can’t be displayed) can provide additional SEO value and improve accessibility.

Include your target keyword(s) in image file names and alt text where relevant, without overusing or “stuffing” keywords unnecessarily.

Internal and External Links

Linking to other relevant pages on your site (internal links) and authoritative, topically related external sources can enhance the user experience and provide valuable context for search engines.

Use descriptive, keyword-rich anchor text for your links, and be strategic about which pages you link to and from to help strengthen the topical relevance and information architecture of your site.

Mobile-Friendliness and Page Speed

With more and more users accessing the web on mobile devices, it’s crucial to ensure your pages are mobile-friendly and load quickly on both desktop and mobile.

Optimise your images, minify code, leverage browser caching, and consider implementing accelerated mobile pages (AMP) or other performance optimisation techniques to improve page speed and user experience.

The Benefits of Optimising Your On-Page SEO

By thoughtfully incorporating these on-page SEO elements into your blogging and content creation process, you can greatly enhance the visibility, relevance, and overall user experience of your web pages and blog posts. This, in turn, can translate into more organic traffic, higher engagement, and better chances of achieving your marketing and business goals.


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Keyword Research: What Is It and How Can I Do It?

Let Us Handle the Tech, So You Can Focus on Your Business

On-page SEO can seem daunting, but it doesn’t have to be. At Collective Catalysts, our team of innovative marketers are ready to take that burden off your shoulders. We’ll optimise your website and content to the nines, so you can spend more time doing what you do best – running your business.

Book a free discovery call with us today, and let’s discuss how we can supercharge your online presence while you sit back and enjoy the rewards of increased traffic, engagement, and revenue. Why struggle with SEO when our experts can do the heavy lifting for you?