Drift Press and Marketing AI Institute – 2022 State of Marketing and Sales Report

Drift and Marketing AI Institute have teamed up to create the 2022 State of Marketing and Sales AI Report. This report contains data on how marketing and sales actually understand and use AI.

Key Findings:

  • The majority of marketers believe AI will transform their work, and automate the majority of their tasks.
  • Some marketers are already using AI to achieve outcomes in personalisation, revenue acceleration, and analytics.
  • The majority of those who want to start—or expand—AI implementations are held back by a lack of education and training.
  • Many companies don’t offer formal AI training, or AI ownership is highly fragmented.


Read the report here: