Body Dynamics Illawarra

Marketing Strategy, Content Marketing, Social Media Marketing, Logo Design

Established in 2003, Body Dynamics Illawarra have built a reputation as leaders of Exercise Physiology services within the Illawarra.

They work together with their clients to positively impact their lives through the achievement of the best health outcomes possible, using movement, lifestyle management and education.

Managing Director & Senior Accredited Exercise Physiologist, Heidi Clarke, reached out to Collective Catalysts, seeking a marketing partner to help grow the business and increase local brand authority. 

Prior to connecting with us, some attention had been paid to marketing efforts, however, they had been largely reactive, with little attention paid to strategy. As a starting point, we undertook an in-depth analysis of Body Dynamics Illawarra’s previous marketing activity and using that information, in addition to industry insights, we pieced together a marketing strategy that aligned with larger company goals.

Website: https://bodydynamics.com.au/

Items that were included in the marketing strategy included:

Content marketing activity – inclusive of blogging and email marketing
Social media marketing
Brand updates, inclusive of new logo design

Highlights of the project:

Updated branding: logo, colour palette & typography
⇒ 229% increase in organic Social Media Engagement*
⇒ 551% increase in organic Social Media Reach*
⇒ 589.6% increase in organic Social Media Profile Visits*



“Kachina has been so helpful in guiding and implementing strategies around marketing, so when I mentioned that I was looking to get a new logo and she had someone on her team who could help I jumped at the chance. Henry took time to learn about my business and was so patient throughout the process. He was easy to work with and I am really pleased with the result.”

– Heidi Clarke