South Coast Hair and Beauty Supplies

Social Media Marketing Strategy, Social Media Marketing

Established in 2000, South Coast Hair and Beauty Supplies have built a strong reputation as the largest and most established Supplier South of Sydney in the Hair, Nail and Beauty industry.

They have the largest range of products and are an exclusive distributor and premier distributor of many major brands.

Business Owner and Manager, Chrisy Avram, reached out to Collective Catalysts, seeking a marketing partner to help grow SCHBS online presence and increase local brand authority.

Prior to connecting with us, little attention had been paid to marketing efforts; they had been largely reactive, with little attention paid to strategy. As a starting point, we undertook an in-depth analysis of SCHBS’ previous marketing activity and using that information, in addition to industry insights, we pieced together a social media marketing strategy that aligned with larger company goals.

Website: https://schbs.com.au/

Items that were included in the social media marketing strategy included:

  • Social media marketing
  • Brand alignment 
  • Profile optimisation

Highlights of the project:

Updated branding across social media profiles: display pictures, colour palette & cover photos
⇒ 257% increase in profile growth*
⇒ 296% increase in organic Social Media Engagement*
⇒ 105% increase in organic Social Media Reach*
⇒ 60.5% increase in organic Social Media Profile Visits*

*In 3 months



“We have worked with Kachina for 18 months. During this time, she has been an invaluable asset to our business in growing our social media.

We needed assistance and guidance in overhauling this aspect of our business. Kachina was the utmost professional.  All work submitted was delivered well before time.  Her quality of work, experience and knowledge in this ever changing and demanding space is excellent.

Kachina is easy to work with, friendly, always listened and delivered on our requirements.

We would strongly recommend Collective Catalysts to any business who needs assistance in expanding their social media and marketing.”

– Chrisy Avram