Collective Catalysts Blog
5 Teamwork Lessons the Army Taught Me About Building Better Teams
Originally published on Entre Nous Every morning during Army training, we stripped perfectly good beds. Then, a few minutes later, we raced to remake them… Except we weren’t allowed to race. No running. We’d start the morning by completely stripping our beds. Bedding...
The Shitty Marketing Campaign: Month One Results
Most marketing campaigns start with a brainstorm. Ours started with a toilet door. Seriously. Early in 2025, while I was living in Biarritz, France, I was doing some work from the local Deus Ex Machina cafe. For an Australian living on the other side of the world, the...
What Actually Makes Marketing Shitty?
LANGUAGE WARNING: We apologise in advance for the potty mouth… “Shitty marketing”, it’s not exactly a technical term… You probably won’t find it in a marketing textbook. You’re unlikely to hear it in a corporate boardroom. And I’m fairly sure no one is building a very...
The Most Overlooked Part of Marketing (And Why It Impacts Whether Customers Stay)
Most businesses, when they talk about their brand, are really talking about their logo. Maybe their colour palette and the fonts they use. And whether the Instagram grid looks cohesive. These things matter - they're not nothing - but they're also not the thing....
The Goodie Bag That Made $21,400 in a Month
Your marketing isn’t meant to be invisible There's a quiet assumption floating around in small business land, and tbh, it makes a lot of sense on the surface. Post consistently, run a few ads, maybe send an email here and there and that's marketing done. Box ticked....
The Real Reason Your $500 Ad Didn’t Work
👀 Hint: it wasn’t the ad. When it comes to marketing, one thing I often hear business owners say is: “We tried marketing and it didn’t work.” Which is always interesting. Because when we dig a little deeper, what they really mean is that they ran some ads, posted on...
How to Measure Social Media ROI (Without Guessing)
Let’s start with the obvious…. In 2026, most businesses are active on social media. But when you ask whether it’s actually delivering results, the answers often sound like: 👉 “We’re getting good engagement” 👉 “People say they see us” 👉 “We’re building awareness” All...
Why isn’t my marketing working?
Scroll on the image to take this quick quiz to pinpoint what's holding your marketing back.
Why AI Search Means Human Content Matters More Than Ever (And What Business Owners Actually Need to Know)
For almost 30 years, Google has been the primary gateway to the internet. Whenever you had a question, were searching for recommendations or wanted a company website, the universal response was “just Google it”. In fact, the platform became so ingrained in our...
