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What is a Good Social Media Engagement Rate?

It doesn’t matter what kind of business you own, if you want to see more sales you need to be regularly and consistently marketing. And not just ‘spray and pray’ kind of marketing; I mean considered, purpose-driven marketing. While the creation and publishing of...

How to Advertise Your Small Business on Facebook

As a business owner, it makes sense that bringing in leads and growing your business is amongst your top priorities, right?  While there are many ways in which you can encourage traffic to your website – thus moving audience members down your funnel –...